Trademark Assignment Agreement Template

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Updated May 10, 2024
~ 10 pages
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A Trademark Assignment Agreement is a legal contract between the current trademark owner and another party that transfers all rights to the mark. It is used by businesses to officially record ownership changes and protect branding or product identity.
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Written by Megan Thompson, LLB - Reviewed by Kate Adkham, LLB

What Is a Trademark Assignment?

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A trademark assignment agreement is a legal document used when one person or company transfers ownership of a trademark to another. Think of it like selling or giving away the rights to a logo, name, or brand identity that’s legally protected.

For example, if you own a brand name and decide to sell your business, you can transfer that brand name (the trademark) to the buyer using a trademark assignment.

When Should I Use a Trademark Assignment Agreement?

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You should use the trademark assignment form if:

  • You're selling a business and want to transfer the brand name/logo with it.

  • You want to give someone else full control of your trademark.

  • Two companies are merging, and trademarks are being moved to a new owner.

Basically, use it any time a trademark needs to legally change hands.

What's the Difference Between a Trademark Assignment and a Trademark License?

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These are not the same thing:

  • Assignment = You permanently give away all your rights to the trademark. The new owner is now in full control.
  • License = You allow someone to use your trademark, but you still own it.

Think of it like this:

  • Assignment = selling your car.
  • License = letting someone borrow your car.

Do I Need to Register a Trademark Assignment?

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Yes — if the trademark is already registered, you should record the assignment with the U.S. Patent and Trademark Office (USPTO). This makes everything official and ensures the public record reflects the new owner.

You don’t have to register it for the agreement to be valid, but recording it is strongly recommended.

How Do I Write a Trademark Assignment Agreement?

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You can create one using an assignment of trademark form template or with help from a platform like Loio. A simple trademark assignment agreement should include:

  • Details of both parties (assignor = current owner, assignee = new owner).
  • Description of the trademark (name, registration number, and what it covers).
  • Effective date (when the transfer becomes official).
  • Terms of the transfer (e.g., is it free, or are they paying?)
  • Signatures of both parties.

This trademark assignment template makes the transfer clear, legal, and enforceable.

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